Checklist for Speakers
checklist for speakers
and speechwriters will help you polish your remarks. Obviously
do not work in every situation -- euologies at funerals or
announcements of bad news, for example. This checklist works best for
and speechwriters preparing for a business presentation, talk to a
civic group or a tribute at a celebration or retirement
Can I sum
up my key message in one sentence?
exactly what message you are trying to convey will help you focus your
speech, keep you from rambling and ensure that all parts of your talk
enhance your central message.
attention-getter make my audience want to hear more?
for the conclusion, this is the most important part of a speech. You
have only a few seconds to gain the audience's attention and if you
miss this golden opportunity, you may never catch up. Some of the most
common openers include
I state my key message in the first minute or two?
- Using a memorable
- Giving a surprising statistic or
interesting piece of data,
- Asking a question -- real or
an effective opening question is not, "How are you all doing today?"
Ask that if you must but then give your audience something else.)
does not mean the first words out of your mouth should
I'm going to talk about...." That is a boring opener. You are
taking listeners on an audible trip so let them know the destination
or purpose of your speech
in the first couple of minutes.
refer to some people in the audience?
Mentioning someone in the audience by name is guaranteed to draw
attention to what you are saying.
A good a technique is to work
in references to listeners in the middle of your speech when minds
tend to wander.
enhance my points with examples, facts and stories?
must paint a verbal picture to keep
your audience's attention. Sharing a personal story helps you
develop an emotional connection with your
delivery energetic with appropriate pauses, hand gestures and movement?
only way to become comfortable with your natural style. We all know how
deadly unenergetic speakers can be. Rehearsing is the only way
can get beyond
your self-consciousness about being animated. Stay within your
comfort level and adapt your style to the situation but show
audience some enthusiasm.
final thought: When you see speakers such as Steve Jobs who appear just
to walk out on stage and speak off the cuff, don't be fooled. They've
practiced hours to achieve that nonchalance.
visual aids such as PowerPoint adding to my message?
Let PowerPoint supplement your
message with good
visuals and variety. Whatever you do, don't turn around and just read
the screen. Guy Kawasaki has a useful 10-20-30 rule for PowerPoint presentations
that keeps presenters from killing their audiences with bullet
Do I use repetition
key phrase repeated in your speech, especially at the
will give your talk unity and make it memorable. The
greatest speeches always employ repetition.
deliver my conclusion in a smooth,
Treat your conclusion as a separate speech and
repeatedly so that you don't have to think about it. Your final words
are your chance to tie everything together and have an impact on your
audience. Make those closing words memorable.
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