close with your overriding theme.
You want to grab attention
at the start and leave the audience with a takeaway at the end. Great
openings and closings are critical and should be related so
may have to develop a
connection to them after you have put your presentation together.
several relevant stories.
Stories are the gold currency of business
communication because they impart messages in a memorable way that
cannot be achieved with just metrics, outlines or charts. Drawing
from your own experience is best but you can also find great material
in the media.
your audience frequently. Take short breaks to
ask questions such as, "How many of you have ever...?" or "What is the
first thing you think about when you hear...?"
pull the audience in by asking rhetorical questions. Some
transitional questions include, "Now...what does this mean for us?"
"So, what are you supposed to do next?" Be sure to pause
give you audience a few seconds to reflect.
silence and movement
to add variety. If you are on one side of the room and
making a point,
pause and move to the other side or shift the position of your body to
make an alternate point. This tactic takes skill to look
instead of rehearsed but movement is a good technique for giving a
level of your voice. Lower your
voice and pause to drive home a point. You want your voice to be
sufficiently low for people to work some to hear you but not so low
that they will miss what you are saying.
repetition to drive
your point home. If you want examples of the
effective use of
repetition, listen to the "I have a dream speech" by Martin Luther King
or just about any speech Winston Churchill made.
PowerPoint as a
supplement -- not your main event. Relying on
PowerPoint and reading
from the screen are the two biggest sins that business presenters
commit. If you follow Guy Kowasaki's 10-20-30 PowerPoint
will proabably be fine.
details in handouts. You should put the
procedures, URLs, background and supplemental information in handouts
that people can take with them. If you make handouts available before
your speech, you will have to compete with the written material but
people will be able to take notes. On the other hand, if you
handout at the end of your presentation, you can do a business card
exchange so that people can give you their contact information for
rule of threes to drive your point home.
People tend to remember ideas, phrases or information grouped together
in threes. As one of the most powerful rhetorical devices in your
toolbox, the rule of threes can help your audience hold to your
practice, practice. Those who speak for
a living will practice a presentation until they truly own it
and their message becomes like a conversation with the
audience. You cannot
practice too much. And with the easy access to web cams, you should
record yourself in order to see distracting habits you may
your audiences notices but you don't.
free booklet with tips to help you write reports, emails and
memos with information that is clear, concise and effective.