person in business will eventually have to sell an idea, whether it is
through speaking or a written report. Often you will need to do both as
you prepare a business presentation but also want to leave behind some
written matterial so
those hearing you can have something to refer to later.
All business presentations have at least four elements:
You must inform.
Tell listeners about your product or service and how it can solve a
problem they are having.
You must establish credibility.
People believe you know what you are talking about when they are
comfortable with your background, your demonstrated expertise or the
values and interests they believe you share with them.
persuade. If your field is sales or marketing, your goal
is to get
others to come over to your way of thinking and take action; that
action could be buying a product, voting in favor of a program or
approving a budget. Your job is to guide your listeners or readers to a
point where they are ready to agree with your point of view.
must entertain. Entertainment is the commodity
sadly lacking in most
business presentations and is the element that sets the most successful
people apart from the great masses.
Up Your Prose
Rx for Flabby
free guide contains the important business writing rules you
need to make those memos, proposals and reports clear, concise and
your copy, click here.